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How to Do Buyer Persona Research Effectively

Adding personas to your marketing strategy involves a few steps, the first being research (which gives you the information you need to build your personas and then, of course, to…

What is a Buyer Persona?

What you’ll learn about buyer personas:  What is a buyer persona? Buyer persona definition A buyer persona example If you’re new to Inbound Marketing, or marketing in general, you’ve surely by…

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