General

Halloween Event Marketing: Create Real Buzz Around Your Event

To some, it may seem a little early to start planning for Halloween event marketing. However, the beginning of September is the ideal time to start ramping up your efforts…

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General

How eCommerce has changed during COVID-19

eCommerce has not been exempt from the effects of COVID-19. While some large companies (*cough* Amazon) have realized billions in profits, other smaller companies have been hit just as hard…

Influencer Marketing

The Who, What, Why and How of Social Media Ambassador Software

Let’s face it; keeping up with the changing trends behind social media and online advertising can be a headache to say the least, especially for event marketing professionals. It seems…

General

New Year's Eve Marketing Tips & Strategies

New Year’s Eve is just around the corner, and we are well aware of how crazy things are for anyone in the event industry right now. Whether you are still…

General

10 Ways to Promote Your Event For Less

Are you hosting an event and looking for event marketing ideas? Read on for myZone’s top tips for cheap, or even free,  event promotion.   Free Event Marketing Techniques 1. Crafting…

Email Marketing

Email Management Tips for Event Marketing Professionals

When working in any industry, especially the fast-paced event marketing industry, few things are a bigger time waster than poor email management. Here at myZone, we have a few tips…

Content Marketing

The Importance of Maintaining a Blog for Your Business

Blogging has certainly become something of an undeniable trend for businesses across the web. Scores of online shops and services from across all streams of industry have made a point…

SEO

Talking SEO with Mike Schwarz, CEO MyZone

Alarmists say that Search Engine Optimization (SEO) is a thing of the past, but experts in the industry know better. To clear up some of the mystery surrounding the topic,…

SEO

Google's New Mobile-Friendly Ranking Algorithm

On April 21, 2015 Google rolled out a new update to their ranking algorithm that will give mobile-friendly sites a boost in their mobile search results. In an announcement on…