Blog

How To Measure Web Traffic Trends and Statistics

Having trouble gauging if your event marketing campaign is successful? myZone can help you gain insight into your campaigns with Google Analytics and Adwords integrations. Although you can set up…

Core Web Vitals: Everything You Need To Know

What Are Core Web Vitals? Core web vitals are the indicators of your website’s speed, responsiveness, and visual stability. This is important data for brands to stay on top of,…

How to Audit Your Website's Exit Points

You work hard to drive people towards your site, so you want to do everything you can to keep them there while achieving the desired outcome – whether that’s to…

Understanding Direct Traffic in Google Analytics

Google Analytics acquisition reports detail a number of different traffic channels: organic, email, social, paid, referral….and direct. And we always get asked about direct. What is Direct Traffic in Google…

5 Important Paid Advertising Metrics to Measure

Are your paid advertising campaigns profitable? Do you have paid advertising KPIs set up and tracking? Surprisingly, a lot of managers struggle with being able to answer this question. Accurately…

The MQL to SQL Conversion Process

If your average buyer’s journey is a long journey, and your marketing efforts are generating leads, but few of which turn into an actual sale, then understanding MQLs and SQLs are…

5 Ways to Measure ROI of Your B2B Campaigns

This month’s Digital Marketing Postcard question comes from a B2B software client who has been running various marketing campaigns for a while and wants to understand how to really measure Return…

Need Help?

Talk to one of our event marketing & ticketing experts today!
LET’S GET STARTED