Google Analytics

You can’t be in the digital marketing arena without being familiar with the data juggernaut that is Google Analytics. This ubiquitous and powerful platform provides you access to all your marketing data and allows you to track and understand your customer’s behavior, user experience, online content, device functionality, and more!

It’s important that Google Analytics is both configured and monitored properly so you can get the most out of the data and truly understand how your users are interacting with your business – and we can help!

Get the information you need to help shape the success strategy of your business and discover things you probably never knew about visitors on your site.

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Google Analytics Features

See how people find your website

There are over 1 billion websites online right now. Each of them is vying for attention in the overcrowded world of the internet. For your website to do its job – whatever that might be – people have to be able to find it first!

Google Analytics has an entire section, Acquisition, devoted to providing you with information on how visitors found your website. It tracks the number of people who land on your website which could be via a number of ways:

After clicking on a link in the search results (organic results)
Through links shared on social media
Via other websites
From paid ads
By typing your website directly into the search bar.

Track what people do when they’re on your website

Getting people to your website is the first big hurdle, but making sure they stick around and come back is just as important. Google Analytics tracks that information too!

The Behavior section in Google Analytics provides information on which pages people often first come to on your website, what pages they click through to next (if any), and how much time they spend on your website.

Uncover the most popular pages on your website

Pretty much every website will have some pages that get more traffic than others. You’ll also have pages that keep people on the site or generate conversions more than others.

If you have content that’s ranking high or getting shared a lot, and brings a disproportionate amount of website traffic, Google Analytics will help you identify it. Just as importantly, if some pages do particularly well at converting visitors to email subscribers or customers, Google Analytics helps you identify those as well!

Find all this data and more! We can help configure, monitor, and maximize the use of Google Analytics so you can make the right strategic decisions for your business.

Google Analytics