When BD Diesel approached MyZone Marketing, they needed help with their Google Ads campaigns as progress needed to be improved. They were looking for a more collaborative and creative relationship with a new agency.

Before diving into a full-fledged partnership, we wanted to ensure we could provide them real value. Therefore, we took a step back and conducted a preliminary audit of their Google Ads account and website. The inspection revealed areas that could rapidly improve the account, like brand vulnerability, website bugs, conversion tracking issues, etc. 

After four months of working together, BD Diesel saw significant revenue growth and other major improvements. These results were achieved with the client’s proactive approach, quick responses, and active participation in the creative process, setting the stage for a successful collaboration.

Before coming to MyZone, BD Diesel was facing several challenges:

Stagnated Google Ads Performance

Our audit of their account showed that Google wasn’t getting all the data it needed to perform an optimal job. This was due to the current account structure. The issues included:

• Wrong Traffic Segmentation: Most campaigns suffered from improper traffic segmentation and failed to connect effectively with their intended audiences. Specifically, the campaign directed mixed traffic to Canada and the United States, and it had a detrimental impact on the traffic it generated.
• Campaign Overlap: The branded and non-branded campaigns shared keywords and targeting, leading to potential issues.
• Conversion Tracking Issues: The optimization was excessively centred on conversions rather than revenue, which was not ideal for an e-commerce business like BD Diesel. This approach meant missed opportunities for maximizing profitability since it didn’t consider the overall revenue generated by each customer’s purchase.
• Brand Vulnerability: BD Diesel’s brand wasn’t fully protected in Google Search, allowing competitors to divert crucial traffic from the BD Diesel website.

Lack of Creative Engagement

The BD Diesel in-house team has a very strong creative department and deep resources, especially regarding video creative.  The previous agency had not been updating ad creatives in quite some time. Ad Rank and click-through rates were below expectations.

Conversion Rate Optimization (CRO) Issues

After completing the CRO audit, we identified a range of issues/opportunities that were affecting conversion rates, including usability issues & bugs. We also found that content needed to be customized based on a visitor’s geolocation.

After the initial audit, the MyZone Marketing team identified two significant areas for improvement: CRO and Google Ads. Our team devised a comprehensive strategy that would delve deep into BD Diesel’s Google Ads account issues and tackle all the different website issues.

The outcomes of our collaboration were nothing short of spectacular:

• In the first month alone, we achieved a ROAS of 1,400%, marking a 66.67% increase, all while maintaining the existing budget.
• The increase in revenue continued to escalate, achieving a 3.75x growth (275%) over just four months.
• At the end of four months, we achieved a ROAS of 1,198% and a conversion rate jump of 379%.

A key success factor in achieving these results was the unparalleled engagement from BD Diesel. Paul Thiessen and his marketing team were incredibly responsive, quick to act on necessary adjustments, and provided top-notch materials that elevated the quality of ad creatives and landing pages.