MyZone Marketing Blog

What is Semantic Search?

What we’ll cover: What is semantic search? How does Google semantic search work? Knowledge graph List of semantic search engines Let’s start from the beginning: What is Semantic Search? In…
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Understanding Direct Traffic in Google Analytics

Google Analytics acquisition reports detail a number of different traffic channels: organic, email, social, paid, referral….and direct. And we always get asked about direct. What is Direct Traffic in Google…

How to Create An Effective B2B Video Script

Predictions estimate that, by 2021, 82 percent of all internet traffic will be video. That’s not very far off, so if you haven’t already incorporated video into your marketing strategy – now is the…

5 Important Paid Advertising Metrics to Measure

Are your paid advertising campaigns profitable? Do you have paid advertising KPIs set up and tracking? Surprisingly, a lot of managers struggle with being able to answer this question. Accurately…

How to Manage SEO for Multi-Language Websites

International businesses have multi-language websites so that they can always speak their customer’s language. However, mastering international SEO can be challenging when dealing with multiple countries, multiple languages, and all of…

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